Effective design lets you...
Align product to business strategy
Ensure that business goals, constraints and messages are captured in the product design
Align strategy within organisation
Involving all key stakeholders early lets the organisation align around the strategy, which reinforces buy-in and ownership of the results
Sync services with organization structure
Provide consistent experience and functionalityacross the whole organization
Focus on user needs
Concentrate on the goals of the users instead of a bullet-list of required functionality
...build better products
Increased customer engagement
Online services that are built from a design thinking mindset have higher conversion and engagement rates.
Build it once
Designing for users at the start means less change requests during development and less re-work after launch.
Lower training costs
Designing for users means easier-to-use products that don't require training or support once launched.
